Relationships remain at the core of successful sales efforts. Today, the social world creates relationships and scale. Now, both buyers and sellers can equally research, vet and qualify the strength and quality of a professional relationship. But many don’t know where to start when making the move to a social selling approach.

In this eBook, you'll learn:

  • How to evolve your sales and marketing strategies on a foundation of social selling;
  • How to implement a social selling program and effectively train your entire sales team;
  • How to become a trusted adviser and win more deals by social selling;
  • How LinkedIn and other leading companies drive a relationships-focused sales culture.

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