Akamai accelerates their sales cycle thanks to insights gained from Sales Navigator.
Akamai helps businesses connect the hyper-connected, empowering them to transform and reinvent their business online.
By using Sales Navigator, Akamai was able to cut their sales cycle from six months to one month.
“Before, our reps were doing an hour’s worth of research to get the right … information, to have that first touch with the customer. [They would contact] 8 or 9 [prospects on] any given day… LinkedIn Sales Navigator’s helped us… take that hour down to just minutes.”
— Brad Rinklin, CMO, Akamai