State of Sales 2022 Technology Edition
As hybrid selling increasingly becomes the norm, are tech sellers ready to sell the way tech buyers want to buy? What is the big transformation that B2B buying is undergoing and what challenges do sellers need to prepare for in tech sales?
These are the key concerns covered in the technology edition of State of Sales 2022.
This report is based on a survey of over 3,000 tech buyers and sellers, compared to the 15,000 global buyers and sellers from the 2022 LinkedIn Global State of Sales. Here are the three key takeaways.
1: Tech buyers have raised the bar and are happy going remote.
- 70% of tech buyers believe that working remotely has made purchasing easier, vs. 61% for buyers in other industries.
- 83% of tech buyers are more likely to consider a brand’s products or services if their sales reps reach out to them via LinkedIn, vs. 74% for buyers in other industries.
2: Tech buying committees are getting bigger and customer journeys are getting longer.
- 63% of of those who influence tech purchases now work in biz functions outside of the IT department.
- 40% of buying journeys in the tech sector last more than one year.
3: Personalized outreach and building relationships is essential to succeed.
- 40% of tech buyers are now expecting sellers to personalize engagement to their needs.
- 76% of top performers in tech sales always do research.
For more such insights into the tech industry, download the report today.
Download the report today