3 Tips to Warm Up Cold Calling 3 Warm Call Techniques and Strategies
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3. Use the Right Sales Tool

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Ways to Warm Up a Cold Call or Email

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  • Email a senior person in the company asking to be sent “to the right person”. There is a much higher likelihood of a response when the initial contact comes from the boss.

  • Offer them to meet your CEO at a trade show. This kind of call-to-action tends to be more effective than offering a face-to-face meeting with the seller.

  • Invite them to attend a webinar. Enticement with a free educational be an extremely effective first contact.

  • Send a free demo or trial of your product. More companies are using their product itself as an effective sales and marketing tool.

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5 Cold Calling techniques to Avoid

QA from the experts