Stay Engaged with Your Accounts

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Modern selling is about relationships: sparking them, growing them, maintaining them. Account executives are on the frontlines of relationship-building, and are increasingly being asked to establish strong rapport in the digital space. This environment presents new challenges, and new opportunities.

Sales engagement platforms have emerged as powerful tools of the trade. They enable account executives and other sales professionals to better understand, support, and stay tightly connected with prospects and customers. The ultimate sales engagement platform is one that covers a variety of needs while providing reliable sales insights and functionalities for an AE’s day-to-day duties. LinkedIn and Sales Navigator deliver in these areas.

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How sales engagement platforms help

Sales engagement platforms are critical to succeeding in this era of sales. They support account executives by:

Consolidating sales communication channels and technologies in a single tool

Automating and streamlining aspects of the sales prospecting process

Managing and recommending sales content

Tracking sales engagement data and analytics

Synchronizing with the sales CRM for centralized pipeline management

Use Advanced Lead and Company Search to find the right prospects to engage, narrowing down to key professional attributes.
Sync with your CRM to get a holistic view of customer data and insights.
Monitor Real-time Sales Updates to identify opportunities for timely outreach and engagement.

Send InMail messages to engage in direct, one-on-one conversations with your customers and prospects.
Build Smart Link presentations to provide buyers with a better way to consume content (while also providing sellers with analytics to see what’s resonating).
Grow your network and pipeline by pinpointing opportunities for warm introductions or referrals.