A photo of a woman smiling with a laptop.
An illustration of a laptop and a network of people.
An illustration of a laptop and two people connecting online.

Marketing can support and spearhead these initiatives through a variety of key practices:

  • Helping build insight-driven prospecting profiles and buyer personas to inform smart audience targeting.

  • Pinpoint job titles and functions of decision makers and purchase influencers at target accounts for focused prospecting.

  • Supply the sales team with quality content to engage and build relationships with buyers.

  • Develop ads and campaigns that align with the sales team’s narrative and support their approach.

  • Execute inbound marketing strategies via email, SEO, social media marketing, and more.

  • Analyze results and help optimize programs and strategies.

A photo of a woman working on a laptop.
A photo of a man working on a laptop while on his phone.