Selling into Operations: Tools & Tips
If you sell into business operations, you know that the little things matter. Those who are tasked with ensuring that a business (especially a large enterprise) runs smoothly and sustainably from top to bottom are detail-oriented by necessity. LinkedIn provides powerful intelligence to help salespeople understand the organizations they’re engaging with, and break through to ops departments with resonant, impactful messaging.
Operations buyers are in a unique position of authority and influence within a business. Their decisions have a large impact on how the organization runs on a day-to-day basis. Sales teams targeting these buyers need to have a deep contextual understanding of the prospect’s business, industry, and surrounding dynamics. LinkedIn can lend a critical assist.
Enhance Your Sales Strategy
Selling to business ops in the modern environment requires a sophisticated approach. Check out our free B2B sales techniques and strategies content for a treasure trove of advice and guidance.
Selling to Administrative Ops
Sales leadership and sales ops
Modern sales departments are growing increasingly complex and specialized. In order to engage operations leaders and deliver value, reps must come equipped with an advanced understanding of their organizational layout and needs. Sales Navigator helps you understand target accounts holistically and develop impactful sales outreach.
Marketing ops and customer success
These business units are increasingly intertwined with one another and with sales. Effectively selling into revenue ops often requires gaining visibility and building relationships with stakeholders in each area. Use features like Advanced Search and TeamLink to map account structures and identify key players.
Reach the Next Level
Accessing the next level of influence
Operations professionals who oversee business units such as accounting, human resources, supply chain, logistics, and IT tend to be more focused on internal processes and efficiencies. Because these roles are less customer-facing than revenue ops, it’s all the more difficult to pinpoint the individuals you need to reach … without the right tools, that is.
Leading with insight is essential
The best way to break through with ops audiences is to provide clear and illuminating insight about their business, industry, and customers. Not only do LinkedIn Sales Insights help your sales operations plan smarter and zero in on key opportunities, but also develop powerful messaging to support the operations of your customers.
Identify, Qualify & Connect with Ops Buyers
Tap the world’s professional community
Baumer is an international provider of solutions for factory and process automation. Using LinkedIn to find contacts, qualify leads, and connect via InMail, the company tallied nearly 60,000 connections on LinkedIn, with more than 11,000 leads saved.
Project Manager of Digital Marketing, Baumer
Understand and engage the right people
“On the one hand, [Sales Navigator] offers us a new opportunity to get to know our target group better and to select them; on the other hand, it offers us the opportunity to qualify the leads we have gained.”
Read Baumer’s Customer Success Story