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Putting the Buyer First

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How LinkedIn Supports Selling to Procurement

Buyers are present and active

  • Conntect with more than 750M professionals ready to do business
  • View in-depth prospect and account data to inform your buyer-first approach
  • Navigate organizational dynamics for a full view of key departments and roles
  • See who’s viewed your profile to identify signals of inbound interest

Tools to engage and deliver value

  • Bypass crowded email inboxes with personalized InMails
  • Share content and measure engagement with Smart Links
  • Coordinate team-based efforts with CRM integration, notes, and tags
  • Receive real-time sales alerts and notifications for timely outreach prompts