Salesforce

Background
In just 16 years, Salesforce has grown from a cutting-edge start-up to become the global leader in CRM. Their customer platform has become the world’s leading enterprise cloud ecosystem.

Challenge
Having grown so big, so quickly, how could Salesforce convince students that they haven’t lost their innovative start-up culture?

Solution
To give students an insider’s view of the company culture, Salesforce invited its student interns to blog about their experiences for their peers. The result was a more colorful, credible and detailed view of life at Salesforce than the company could ever have provided on its own.

 

Inspiring examples

  • Dropbox: Video testimonials

  • Pandora: Intern team photos

  • Philips: Highly targeted updates

  • Intel: A two-way conversation

  • IfIWere22: Advice from professionals

  • Unilever: Brand ambassadors