Pandora

Background
In just 15 years, Pandora’s streaming radio service has built an active listener base of 70 million monthly users and growing.

Challenge
For students, being proud of the company they work for is a priority. But pride is a two-way street. How can you show students that your company values and takes pride in its interns and their achievements?

Solution
Pandora regularly posts photos of its intern team in action — working and playing equally hard — to celebrate their contributions to the company.

Inspiring examples

  • Dropbox: Video testimonials

  • Salesforce: Student experience blog

  • Philips: Highly targeted updates

  • Intel: A two-way conversation

  • IfIWere22: Advice from professionals

  • Unilever: Brand ambassadors