Amsterdam-based Philips employs 122,000 people in more than 100 countries. As a leading tech innovator with a strong employer brand, they are a sought-after employer by graduating students.
Like many multinationals, Philips’ strategy included a full schedule of on-campus recruiting each year. But time spent on campus is very limited. The challenge was to optimize the effectiveness of campus visits by attracting the right candidates to their events.
The answer was to engage students online in advance. Philips made use of LinkedIn Sponsored Updates to target current students and recent graduates of the universities they were about to visit. By doing so, they managed to personally engage a number of promising candidates and find out more about them in advance. Once the word got out, it wasn’t long before everybody knew that Philips would be attending Career Day.