Unilever

Background
Unilever makes some of the world’s best-loved brands, from food and drink to household cleaners and personal care. With 174,000 employees worldwide, they have a presence in nearly every country on the planet. Brand awareness among students is solidly established.

Challenge
As one of the world’s largest consumer-goods multinationals, it was hard to relate to Unilever on a one-to-one, human level. They needed to establish their graduate program as personal, authentic and human-focused.

Solution
Instead of bragging about their own program, Unilever gave center stage to their youngest employees and interns to tell their own stories. Using testimonials on their website, as well as providing grads with a space to blog about their experience, gave Unilever an authentic voice. It proved helpful in attracting promising candidates from different backgrounds.

Inspiring examples

  • Dropbox: Video testimonials

  • Salesforce: Student experience blog

  • Pandora: Intern team photos

  • Philips: Highly targeted updates

  • Intel: A two-way conversation

  • IfIWere22: Advice from professionals