Background
The Intel brand is consistently ranked as one of the most recognizable and valuable brands in the world. With more than 100,000 employees worldwide, they are an admired employer among students.

Challenge
The challenge for Intel was to engage with students in a more personal and friendly way, to establish affinity for their brand among students even before they start looking for jobs.

Solution
Intel created groups on Facebook and LinkedIn to start a two-way conversation with students, providing them with opportunities to network and get advice. The Intel Student Lounge has become a place where students can find career-specific content and advice, make new connections and expand their networks. It has helped establish Intel as genuinely trustworthy and approachable in the eyes of students.