If I Were 22

Background
Companies often struggle to engage students in an authentic way, which is a must if they want to attract and hire them.

Challenge
How could a company build a sense of trust and engage students with genuine content they can relate to?

Solution
What do you know now that you wish you knew then? By the end of their theoretical studies, students are hungry for real-world career advice. A number of established professionals, or ‘thought leaders’, have generated an enormous amount of traffic and appreciation from students by blogging about what they would do if they were 22 again, with the hashtag #IfIWere22. Students valued these insights that relate directly to their own situation.

Inspiring examples

  • Dropbox: Video testimonials

  • Salesforce: Student experience blog

  • Pandora: Intern team photos

  • Philips: Highly targeted updates

  • Intel: A two-way conversation

  • Unilever: Brand ambassadors