Navigating the New World of Work:
This year will be remembered as one that changed the world of work like never before, and in times of fast-moving change it is more important than ever to keep your finger on the pulse.
During the EMEA & LATAM keynote of the LinkedIn Impact 2020 Series, Lindsay Brady, LinkedIn’s EMEAL Insights Director, shares her views on the current and future landscape around jobs and recruitment. She’s joined by Robert Lewis, Employer Branding Assistant Manager for L’Oréal, who adds his experiences of dealing with the current uncertainty.
Their expertise can help you stay informed and productive, making sure you’re prepared for the upcoming economic recovery and assisting you in building an employer brand strategy that’s as successful as it is practical. Here’s a look at a few of their findings:
There’s light at the end of the hiring tunnel.
As we move past lockdowns and look towards restarting the global economy, there are some encouraging signs of progress in hiring rates.
Lindsay delves into LinkedIn’s detailed data and insights to explore the extent of progress. Of course, some countries have been affected by the pandemic more than others, and she found that the speed of restorations in LinkedIn hiring rates vary.
For example, China, which was the first country to experience a large-scale outbreak, has already seen its rate recover to 2019 levels. Closely behind them, Italy and France, two of the first European nations affected, are now rebounding as their lockdown restrictions ease, with the United Kingdom and the United States likely to follow. Although we still have a long way to go to reach the rates of growth we’ve achieved in previous years, but we are seeing signs of recovery.
Remote has the control in industry growth
Data from Deloitte reveals some industries are showing a positive outlook for hiring. This is especially true in sectors where jobs can be done remotely or require little to no physical contact like technology, IT and finance. Essential work in retail and pharma is also attracting plenty of interest.
Of course, there’s demand for talent in other sectors as well. Western European countries are experiencing a spike in applications for customer-centric roles like account managers, sales reps and partnership managers. Meanwhile, Mediterranean nations, South America and the UAE are seeing more prevalence in operational and logistical roles.
Collectively, these findings are a strong indicator that building lasting customer relationships and fast-tracking digital initiatives are what’s driving the industries that are recovering fastest.
It’s time to focus on people
At a time where every business is undergoing some form of self-reflection, Lindsay highlights tips and suggestions for building a strong and empowered workforce for the future. Improving processes and the ways you connect with your existing and prospective employees plays a central role in your success.
There’s plenty you can be doing to help your organisation reach its fullest potential, such as focusing on candidate experiences, deploying new outreach tactics, building greater resilience in your company culture, and even new skill development for all employees. As Lindsay puts it: “The demand across the hiring landscape has changed, so now is a great time to invest in your learning skills.”
She also goes on to emphasise the importance of staying informed on future trends and developments, both within your industry and recruitment. While this is always important, the current pace of change makes it an even more valuable endeavour.
Pivoting towards a brighter future
In the second half of the keynote, Robert delivers his views on how L’Oréal, the world’s leading beauty brand, with a global workforce of over 86,000, is making its own changes to adapt to the evolving landscape.
He highlights the importance of a strong employer branding strategy, advocating “blue-sky thinking”, but removing the emphasis on headline figures around reach and engagement. Instead he recommends a specific focus on the individual segments that fulfill your recruitment needs, and combining messaging that resonates with the groups you want to see engagement from.
In addition, he digs into three areas that can help you see better results when reaching out to the best and most suitable talent available:
● Speaking, informing, and connecting
● The value of insights
● Thinking both big and small
Take a deeper dive into these insights and start charting your path through to the ‘new normal.’ Listen to the full keynote speech, along with the rest of the expert talks from the LinkedIn Impact 2020 series, free and on-demand. Please note this keynote speech is a recording from the live event on June 4th.