Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

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Single Image Ads

Run native ads in the LinkedIn Feed across desktop and mobile

Create Ad

Design Recommendations

File Type: jpg, png, or gif
File Size: 5 MB
Image Ratio:
1.91:1 (horizontal, desktop and mobile) 
1:1 (square, desktop and mobile)
1:1.91 (vertical, mobile only)

Text Recommendations

Ad name (optional): 255 characters
Headline: 70 characters
Introductory text:  150 characters
Description (LAN only): 70 characters. Only required if using LinkedIn Audience Network (LAN).

Technical Requirements

File Type: jpg, png, or gif
File Size: 5 MB

 

Horizontal / Landscape
**Horizontal images will deliver to both desktop and mobile
Minimum: 640 x 360 pixels
Maximum: 7680 x 4320 pixels
Recommended: 1.91:1 - 1200 x 628 pixels

 

Square
**LinkedIn recommends this aspect ratio for delivery across both desktop and mobile
Minimum: 360 x 360 pixels
Maximum: 4320 x 4320 pixels
Recommended: 1:1 - 1200 x 1200 pixels

 

Vertical
**LinkedIn recommends this aspect ratio for best performance on CTR on mobile (vertical images do not deliver to desktop). While 1:1.91 vertical images are still supported for vertical images, they will have borders added to either side of the video to fit in the image frame. To avoid borders, we recommend using a 4:5 aspect ratio.
Minimum: 360 x 640 pixels
Maximum: 2430 x 4320 pixels
Recommended: 
1:1.91 - 628 x 1200 pixels
2:3 - 600 x 900 pixels
4:5 - 720 x 900 pixels

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Call To Action Options

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URL Requirements

Landing page URL: Required
URL prefix: http:// or https://
URL characters: 2000 characters for destination field URL

For full technical specifications, please visit our Help Center.

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