Reporting Marketing Partners

B2B measurement is notoriously difficult, and it’s only getting harder. B2B marketers increasingly feel like lefties in a righties world: even as their tools grow more advanced, most marketing platforms simply aren’t built for the B2B buying cycle.

This list comprises 10 of the most common KPIs and how they can help you measure, communicate, and (most importantly) improve the success of your marketing campaigns.

 The 60/40 rule states that marketers should spend roughly 60% of their budget on brand and 40% on demand. On LinkedIn in particular, marketers who mix brand and demand achieve conversion rates far superior to those focusing on acquisition alone.

Given the challenges of B2B reporting, marketers need solutions that can look across channels, combine disparate data sets into a cohesive view, and move beyond last click attribution to more sophisticated models that will give a clearer picture of ROI.