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Create effective videos, from self-recorded to studio productions
Video creative basics on LinkedIn
Short form
300% lift in media completion rates for 7-15s videos.
LinkedIn internal data, 2025
Vertical first
54% higher CTR for vertical videos,
alongside 31% higher engagement.
LinkedIn internal data, 2025
Action oriented
170% lift in conversion rates when videos
use words like 'do' and ‘get‘.
Vidmob x LinkedIn Creative Labs Video Revolution Data, 2024
5 creative principles to deepen resonance
Principle 1
Cultural coding
Prioritize cultural relevance to build stronger connections and better marketing outcomes.
41%
Reference pop culture for 41% higher engagement.
LinkedIn Creative Labs, The Art & Science of Video, 2025
Principle 2
Human touch
Tell your brand story through a person. This is more likely to draw your audience in and build trust.
78%
Brand awareness videos displaying authentic emotion can earn 78% higher engagement.
LinkedIn internal data, 2025
Principle 3
Expert takes
LinkedIn is the home of professional content. When your creative reflects that, engagement increases.
53%
Feature executives in your videos for 78% higher engagement.
LinkedIn Creative Labs, The Art & Science of Video, 2025
Principle 4
Inspiring imagination
Stir emotions and create stronger memorability with inspirational storytelling.
36%
Content that features a strong inspirational message that helped audiences imagine a better future earn 36% higher engagement.
LinkedIn Creative Labs, The Art & Science of Video, 2025
Principle 5
Attention hacking
Cut through a noisy landscape with bold visuals, dynamic text, and surprising aesthetics.
13%
Feature step by step structures in your content for 13% longer dwell time.
LinkedIn Creative Labs, The Art & Science of Video, 2025
Video formats are far more engaging and impactful than the written word. Serve them as Thought Leader Ads and they become even more compelling because when prospects see their peers endorsing our solution, they’re more likely to adopt it themselves.
Christopher Chow
Head of Growth Marketing, Smokeball Australia
We wanted to address common business frustrations with disconnected office apps, complex contracts, and privacy violations and highlight Zoho Workplace as a better, unified alternative. LinkedIn’s targeted B2B audience and video first innovation like Connected TV allowed us to scale our message in a brand safe environment.
Ganesh Kiran
Head of Growth and Digital Marketing, Zoho Workplace
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