The latest edition in our acclaimed Sophisticated Marketer’s series has everything you need to create content that gets your world excited. You’ll find in-depth insights from the world’s leading global content strategists, plus experience and advice from across our global content teams:
- Deciding on the right balance of global and local
- Structuring your team to manage content across markets
- The skills you need in your global content team
- How to keep your local teams inspired and empowered
- Plugging local insight into your global content strategy
- Plus expert thinking from Doug Kessler, Pam Didner, Alex Cheeseman and other global marketing experts.
Download The Sophisticated Marketer’s Guide to Global Content Marketing now – and get started creating content that gets your world excited about your brand.