Get Serious, Get Global

The latest edition in our acclaimed Sophisticated Marketer’s series has everything you need to create content that gets your world excited. You’ll find in-depth insights from the world’s leading global content strategists, plus experience and advice from across our global content teams:

  • Deciding on the right balance of global and local
  • Structuring your team to manage content across markets
  • The skills you need in your global content team
  • How to keep your local teams inspired and empowered
  • Plugging local insight into your global content strategy
  • Plus expert thinking from Doug Kessler, Pam Didner, Alex Cheeseman and other global marketing experts.

Download The Sophisticated Marketer’s Guide to Global Content Marketing now – and get started creating content that gets your world excited about your brand.

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