B2B Marketing Fundamentals
Our full playbook on how to excel with B2B marketing on LinkedIn and beyond.
Read the playbook
Doing business where business is done
Make your marketing work as hard as it can. Discover the three things that'll help you build lasting impact and accelerate your business.
Successful B2B marketers operate off a simple playbook. They focus on 3 things:
Reaching buyers with the power to act
B2B buying cycles are long, emotion-driven and involve many stakeholders. Know who your marketing is reaching and how your buyers are reacting to it.
Driving meaningful engagement
Joining your audience’s conversations is a proven way to connect with buyers. Maximize your investment toward the engagements (and receptive audiences) that count.
Building trust along the way
Carefully choose where to establish your brand's reputation. Doing so could mean the difference between winning and losing your biggest deals.
Reach professional audiences and cultivate strong engagement on LinkedIn
65.5+
million decision makers on LinkedIn.
33%
increase in purchase intent resulting from ad exposure on LinkedIn.
#1
most trusted social platform.
"With the ability to target specific LinkedIn groups, we're seeing an increase in qualified leads with high intent to pass to our sales team and a jump in conversion rates all together."
Shannon Jackson, Senior Digital Marketing Manager
Reach the people that can help you grow your business when they’re in a business mindset.
