[Pocket Guide] 5 New B2B Customer Engagement Strategies to Activate on LinkedIn

We recently partnered with Edelman to identify and highlight strategies for engaging B2B customers in 2021. Uncover the five strategies and how to implement them on the LinkedIn platform:

  1. Position for the long term
  2. Know Your Customer's Customer
  3. Revolve Around the Customer Journey
  4. Stronger Sales and Marketing Collaboration
  5. Earn Trust through Thought Leadership