[Pocket Guide] Making the Case for Slower ROI Measurement

77% of marketers are measuring ROI within the first month of their campaign, knowingly trying to “prove ROI in a shorter amount of time than their typical sales cycle.”

Of those marketers, 55% admitted that they had a sales cycle of three months or more.

There’s a clear disconnect between the length of a B2B sales cycle and the speed at which marketers are measuring results. Let's connect the dots on why we need to give our campaigns more time to gain traction before deeming them 'successful' or 'unsuccessful'.