Why bother with thought leadership? Because maintaining an active executive presence on social has a direct impact on the buyer’s journey.
- 56% of professionals stated that a business executive’s presence on social media positively influences their purchase decision
- 66% of professionals said they would be more likely to recommend a company or brand if they followed a company executive on social media
Download our quick start guide to uncover:
- Three keys to compelling executive presence on LinkedIn
- How to create a compelling and engaging profile
- How to integrate brand, executives and corporate communication