Pocket Guide: What it Takes to Build Brand Trust Today

Trust is in peril. This is something that most marketers are keenly aware of. According to the Edelman Trust Barometer 2021, trust in all four major institutions (Government, Media, NGOs, Business) declined between May 2020 and January 2021. Edelman describes the situation as “an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world.”

Business is the only one of those four institutions that remains trusted overall. As such, brands and their marketers have a critical opportunity to build upon this confidence, with potentially long-lasting impacts.

Download this guide now and learn how you can capitalize and take advantage of this moment.