What you can do with Dynamic Ads
PERSONALIZE THE EXPERIENCE FOR YOUR AUDIENCE
Capture attention with personalized ads featuring each professional’s own LinkedIn profile data, like photo, company name, job title, and more.
AUTOMATE INDIVIDUALIZED CAMPAIGNS AT SCALE
Launch campaigns quickly using automatically and individually populated Dynamic Ads throughout the LinkedIn desktop.
CUSTOMIZE ADS FOR YOUR MARKETING OBJECTIVES
Tailor your ads to build brand awareness, drive traffic, and convert prospects, and measure and optimize your results directly in Campaign Manager.
Ways you can use Dynamic Ads
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Build brand awareness
Follower Ads
Expand your audience and acquire more followers for your LinkedIn or Showcase Page, and grow your influence when they see and engage with the organic content you share on LinkedIn.
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Drive traffic and conversions
Spotlight Ads
Drive traffic to your website or landing page by featuring your product, service, event, newsletter, and more with a clear call-to-action for your target audience.
Dynamic Ads success stories
"By showing targeted user profiles next to our brand, Dynamic Ads allow us to send highly-targeted messages, introducing and familiarising our business with our audience. This has resulted in higher engagement and an increase in conversion rates."
Tom Metcalfe
Senior Lead Gen Executive
In Touch Networks
"Our need for brand awareness in each region was imperative. LinkedIn Dynamic Ads were a great way to quickly create personalized follower ads targeting the exact audience we are looking to attract. I definitely plan to continue implementing these ads as we expand globally."
Heather Barnhart
Social Media Marketing Specialist
Procore Technologies
"Expanding our LinkedIn advertising to Dynamic Ads has allowed us to substantially expand our audience reach. Dynamic Ads have allowed us to increase our lead pool by 25% while costs are 24% more efficient than previous efforts."
Carolanne Hornung
Account Manager
3Q Digital, on behalf of Vistage
How to get started with Dynamic Ads
Choose your campaign objective
Draw in your audience and build relationships with your prospects with personalized Dynamic Ads throughout the LinkedIn desktop experience. Use one of our pre-built templates to build your creatives. Because each ad automatically populates with each individual’s profile data, you can scale your campaigns quickly.
Run Dynamic Ads to drive results throughout the funnel. You can customize your Dynamic Ad campaigns to boost awareness, engagement and conversions.
Build Dynamic Ads based on your objective
Versatility means more ways to achieve your business goals. When you build a Dynamic Ad, you have multiple formats to choose from.
To build brand awareness, use follower ads to promote your LinkedIn Page to seamlessly acquire followers. To drive conversions, use spotlight ads to showcase your product, service, event, and more to increase traffic to your website or landing page. To generate leads, use content ads to feature your piece of content to instantly capture leads when it’s downloaded.
Measure and optimize your results
Access reporting directly in Campaign Manager to evaluate campaign performance. Test different Dynamic Ad creatives - feature your logo, swap in a relevant icon, or include a custom background image to showcase even more of your brand.
You have the flexibility to get the ROI you want, and you can install an insight tag on your website to get conversion data using LinkedIn Conversion Tracking.
Learn more about Dynamic Ads
Dynamic Ad
tips
Read these tips to learn how to set up a Dynamic Ads campaign and optimize your current ads.
LinkedIn marketers use
Dynamic Ads
See 4 ways the LinkedIn marketing team uses Dynamic Ads to exceed our own objectives.
How to create your
campaign
Need help getting started? Learn best practices for launching your first LinkedIn ad campaign.
