Dynamic Ads

Engage prospects with ads automatically personalized to them

Create Dynamic Ad
Animation that shows how a dynamic ads appears in the LinkedIn newsfeed

What you can do with Dynamic Ads

PERSONALIZE THE EXPERIENCE FOR YOUR AUDIENCE

Capture attention with personalized ads featuring each professional’s own LinkedIn profile data, like photo, company name, job title, and more.

AUTOMATE INDIVIDUALIZED CAMPAIGNS AT SCALE

Launch campaigns quickly using automatically and individually populated Dynamic Ads throughout the LinkedIn desktop.

CUSTOMIZE ADS FOR YOUR MARKETING OBJECTIVES

Tailor your ads to build brand awareness, drive traffic, and convert prospects, and measure and optimize your results directly in Campaign Manager.

Ways you can use Dynamic Ads

Dynamic Ads success stories

"By showing targeted user profiles next to our brand, Dynamic Ads allow us to send highly-targeted messages, introducing and familiarising our business with our audience. This has resulted in higher engagement and an increase in conversion rates."

Tom Metcalfe
Senior Lead Gen Executive
In Touch Networks

View case study

"Our need for brand awareness in each region was imperative. LinkedIn Dynamic Ads were a great way to quickly create personalized follower ads targeting the exact audience we are looking to attract. I definitely plan to continue implementing these ads as we expand globally."

Heather Barnhart
Social Media Marketing Specialist
Procore Technologies

"Expanding our LinkedIn advertising to Dynamic Ads has allowed us to substantially expand our audience reach. Dynamic Ads have allowed us to increase our lead pool by 25% while costs are 24% more efficient than previous efforts."


Carolanne Hornung
Account Manager
3Q Digital, on behalf of Vistage

How to get started with Dynamic Ads

Choose your campaign objective

Draw in your audience and build relationships with your prospects with personalized Dynamic Ads throughout the LinkedIn desktop experience. Use one of our pre-built templates to build your creatives. Because each ad automatically populates with each individual’s profile data, you can scale your campaigns quickly.

Run Dynamic Ads to drive results throughout the funnel. You can customize your Dynamic Ad campaigns to boost awareness, engagement and conversions.

Learn how to set up Dynamic Ads
Screenshot of Campaign Manager: Objective view

Build Dynamic Ads based on your objective

Versatility means more ways to achieve your business goals. When you build a Dynamic Ad, you have multiple formats to choose from.

To build brand awareness, use follower ads to promote your LinkedIn Page to seamlessly acquire followers. To drive conversions, use spotlight ads to showcase your product, service, event, and more to increase traffic to your website or landing page. To generate leads, use content ads to feature your piece of content to instantly capture leads when it’s downloaded.

View Dynamic Ad formats
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Measure and optimize your results

Access reporting directly in Campaign Manager to evaluate campaign performance. Test different Dynamic Ad creatives - feature your logo, swap in a relevant icon, or include a custom background image to showcase even more of your brand.

You have the flexibility to get the ROI you want, and you can install an insight tag on your website to get conversion data using LinkedIn Conversion Tracking.

See best practices
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Learn more about Dynamic Ads

Dynamic Ad tips

Read these tips to learn how to set up a Dynamic Ads campaign and optimize your current ads.

Get tips
Screenshot of a Dynamic Ads with CTA: Follow

LinkedIn marketers use Dynamic Ads

See 4 ways the LinkedIn marketing team uses Dynamic Ads to exceed our own objectives.

Learn more
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How to create your campaign

Need help getting started? Learn best practices for launching your first LinkedIn ad campaign.

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Drive stronger results with personalized Dynamic Ads today

Create Dynamic Ad