Dynamic Ads

Engage prospects with ads automatically personalized to them

Choose your campaign objective

Draw in your audience and build relationships with your prospects with personalized Dynamic Ads throughout the LinkedIn desktop experience. Use one of our pre-built templates to build your creatives. Because each ad automatically populates with each individual’s profile data, you can scale your campaigns quickly.

Run Dynamic Ads to drive results throughout the funnel. You can customize your Dynamic Ad campaigns to boost awareness, engagement and conversions.

Build Dynamic Ads based on your objective

Versatility means more ways to achieve your business goals. When you build a Dynamic Ad, you have multiple formats to choose from.

To build brand awareness, use follower ads to promote your LinkedIn Page to seamlessly acquire followers. To drive conversions, use spotlight ads to showcase your product, service, event, and more to increase traffic to your website or landing page. To generate leads, use content ads to feature your piece of content to instantly capture leads when it’s downloaded.

Measure and optimize your results

Access reporting directly in Campaign Manager to evaluate campaign performance. Test different Dynamic Ad creatives - feature your logo, swap in a relevant icon, or include a custom background image to showcase even more of your brand.

You have the flexibility to get the ROI you want, and you can install an insight tag on your website to get conversion data using LinkedIn Conversion Tracking.