Xero finds relatable ways to humanise their content, showcasing employees in their personal environment under the label ‘Humans of Xero’.
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Sage’s humorous brand campaign empowers customers to be ‘The Boss’. This ‘Boss It’ campaign has been used over time by evolving the characters and storylines.
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Microsoft adopts a ‘show, don’t tell’ approach in this product ad. Demonstrating key product features in video form makes it engaging and easy to understand.
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HP Enterprise uses bold visuals to highlight a key insight (80% of science projects don’t succeed) and invites audiences turn this around by using their solutions.
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Monash Business School breaks away from talking about its education programmes and highlights a worthwhile cause with a short video that sparks action.
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Section 4 brings the benefits right out in this Carousel Ad. This makes it easy for the audience to understand the outcomes, commitment and mastermind behind the course.
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INSEAD features a group of female alumni using success to establish trust, attract new students and inspire current ones.
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Australian Institute of Business uses a strong hook (“You don’t need a degree to get an MBA”) and speaks directly to a specific audience segment.
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Zurich Insurance shares an alternative take on key sustainability issues as part of the brand’s repositioning around the topic.
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AXA Asset Management directs questions around sustainability that matter to their specific audience. This format works well with mobile and breaks the feed.
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In driving Citi Wealth Academy, this Citibank campaign features videos from industry experts who tackle a variety of topics while displaying their expertise.
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Blackrock’s #AskBiggerQuestions campaign poses questions at the intersection of investing and society to help more people experience financial well-being.
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A powerful video in which adidas explains how it turns plastic waste from coastlines into sportswear, in partnership with Parley for the Ocean.
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Unilever thanks their LinkedIn community for acting on the issues that matter with messages from their CHRO and others within the organisation.
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Asus introduces its new laptop to the Indonesian market with a video that is accompanied by post copy in the local language.
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Tesco helps shoppers with autism by introducing a ‘quiet hour’ in their stores. A simple message but powerful message.
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Prada joins forces with UNESCO to build a global creative student community, through which sustainable ideas can be integrated into Prada's manufacturing processes.
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Rolex shows that words aren't the only way to get across your product features. They use sleek imagery to highlight key features from their new version of the Cosmograph Daytona watch.
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Hublot created a cohesive campaign to support the launch of its collaboration with DJ Snake with visual consistency across both paid and organic.
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Hugo Boss announced their rebranding with authenticity shining through their messages, showing that the change comes from within.
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UK’s Department for International Trade speaks directly about roadshow events from sectors that may interest investors looking to expand their business to Europe or Asia.
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Singapore Tourism Board uses strong local visuals and leverages its own branding to showcase the country’s tourism offerings.
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International Olympic Committee produces an emotive video on women in sports for International Women’s Day.
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Brazil’s state-owned bank, Caixa Económica Federal uses short formats to share stories of success and how the bank helps their audience directly.
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Pinterest attracts creators with animated storytelling supported by visual examples and illustrative elements to grab the attention.
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Shopify's recruitment campaign highlights that they are hiring 2,021 engineers in 2021, created a distinctive piece of copy that cuts through the feed.
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Canva plays to the strengths of the carousel ad format, creating vibrant and engaging visuals with bold imagery and messaging.
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When the blocked Suez Canal made global news, Maersk posted a creative hinting at their Air Freight solutions, effectively bridging current affairs with their own products and services.
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Porsche celebrates the cultural history and heritage of the region with a stunningly shot set of beauty images.
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Audi combines an analogy with a Brazilian influencer visiting the ophthalmologist and the process of reading the letters, but in this case, seeing and attesting her knowledge of Audi cars.
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BMW Group celebrates diversity of cultures and multilinguistic workforce as an international company and highlights employees under one overarching word: Passion.
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Aston Martin puts out a teaser video for their V12 Vantage that is great for catching attention and raising awareness.
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TravelPerk highlights their service benefits, using storytelling through not only fictional characters but real people too.
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Booking.com created an authentic film that not only creates awareness of the new Proud Travel Badge, but also inspires unity and action on a personal and industry level.
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NEOM sparks interest about its new mountain resort by creating a film with the people behind the resort sharing the experiences on offer.
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Singapore Airlines showcases popular attractions with copy and creatives that invite people to envision themselves at that location.
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