1. Choose your objective:

Each campaign begins by choosing the objectives that matter most, across awareness, consideration or conversions.

2. Select your targeting criteria

Reach the right audience by using LinkedIn’s targeting tools for campaign success. Choose from over 20 different audience attribute categories.

Choose your Sponsored Content ad format

Once logged into Campaign Manager select your Sponsored Content ad format. Choose between single image, video, carousel and event ads.

Use Direct Sponsored Content to personalize and test ads for specific audiences without publishing on your LinkedIn Page, or add Lead Gen Forms to your Sponsored Content Ads to collect qualified leads.

4. Select your budget and schedule

Now that you’ve selected your audience, it’s time to set the budget and schedule for your campaign.

5. Measure and optimize your campaign

Congratulations, your LinkedIn advertising campaign is live! Now it’s time to see how your ads are performing. You can access your analytics by visiting Campaign Manager and selecting the campaigns you want to evaluate.