The evolving SaaS landscape offers a major opportunity for leaders to rethink
their approach toward growth and build strategies that drive long-term value. As the industry and its customers continue to mature, SaaS marketers must also develop a new approach. 

LinkedIn Ads and Winning by Design partnered on a playbook to develop a new approach that introduces the concept of designing an Expansion Mindset for Healthy Growth, highlighting that a successful growth model should focus on marketing across the entire customer journey.

View our new SaaS playbook to explore: 

  • Where the SaaS industry has been and where it’s going
  • How to drive growth and expansion through a new GTM approach
  • 3 core principles to accelerate growth sustainably

Apply these principles and maximize your impact today!