LinkedIn Pages best practices
Top tips and tricks to help you make the most of your LinkedIn Page.
Target by job title, company, industry & more. Maximize B2B growth with personalized ads on a platform built for B2B lead generation.
Step 1: Create a LinkedIn Page
Before you can start your first campaign, you will need to establish your organization’s presence by creating a LinkedIn Page. A LinkedIn Page will help you grow your brand awareness and build trust with your community.
Companies build relationships on LinkedIn
Approximately 61.3M companies have a Page on LinkedIn.
Gain more followers with a complete page
Pages that post weekly have 5.6 times more followers than pages that post monthly.
Engage with our most active members
Approximately 40% of LinkedIn visitors engage with a Page organically every week.
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LinkedIn Pages best practices
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Step 2: Create a campaign
After you’ve created a LinkedIn Page, you can start advertising by creating your first campaign in a few easy steps.
B2B marketers of all sizes choose LinkedIn
Over 90% of marketers use LinkedIn for their B2B marketing.
Drive exponential conversion growth
Advertisers see a 2-5x higher ROAS with LInkedIn Ads.
Reach motivated audiences that are interested in your brand              Â
The quality of LinkedIn's environment is one reason why audiences have a 14% higher purchase intent than other platforms
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Learn how to set up a campaign using LinkedIn's Campaign Manager.
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Step 3: Boost a post
Amplify your presence on LinkedIn by boosting organic content. Reach a highly engaged audience on their feed by leveraging paid ads.
Reach people who matter most
Target your ideal audience by seniority, industry, job function, and more using LinkedIn’s real, member-generated demographic data.
Promote a post in seconds
With just a few clicks, you can turn an organic post into a campaign.
Easily achieve your objectives
Launch a campaign to lift engagement, traffic to your website, or Page followers.
professionals on the world’s largest network for B2B
online advertising platform for B2B lead generation
ROAS in Tech compared to other social media platforms.
Reach your business goals with LinkedIn Ads