Savvy Spenders find financial confidence and inspiration on LinkedIn
Even in uncertain times, savvy spenders find ways to make payments work for them.
Their greater confidence and sense of financial agency enables them to manage their credit rating, pay for things intelligently, and keep spending on what matters.
Our new global report shows how to reach, inform and inspire them on LinkedIn.
Savvy spenders live on LinkedIn
To create our Meet the Savvy Spenders report, LinkedIn surveyed 3,914 active social media users, aged from 18 to 74, across seven countries. We discovered that not all people are impacted equally by financial uncertainty.
Active LinkedIn members have almost double the household income and 40% more financial assets than non-LinkedIn users.
They are 88% more likely to have travelled abroad for pleasure in the last year.
They are 114% more likely to enjoy being the first to adopt new technology.
Financial confidence comes from a positive relationship to payments
LinkedIn members financial confidence isn’t just a result of greater financial security. It also comes from a healthier and more confident relationship to payments. This also gives them a greater interest in value-adding credit card features, such as reward points.
Active LinkedIn members are 27% more likely to keep their credit rating as high as possible.
They are 31% more likely to consider themselves financially literate.
The are 33% more likely to see travel rewards points as desirable features of credit cards.
Savvy Spenders are open to being informed and inspired on LinkedIn
When the financial environment changes, savvy spenders turn to their most trusted source of advice and inspiration: LinkedIn. They value information about personal financial services on LinkedIn more highly than information on any other platform, and they are open to insight and inspiration from personal finance brands.
The proportion of users who value short-form video content on LinkedIn is as high or higher than the proportion who value short-form video on TikTok or Instagram.
Two thirds of LinkedIn members say they trust the things that companies post on LinkedIn.
Three quarters of LinkedIn members say they will click on something a company posts on LinkedIn, when it’s relevant to them.
Ready to meet the Savvy Spenders?