Fundamentals of Advertising
on LinkedIn		 Using LinkedIn for
Lead Generation		 Building a Content Marketing
Strategy on LinkedIn		 Leveraging LinkedIn for
Business Growth  		  
Ideal if you're just getting started with LinkedIn ads or want a refresher on the basics of the ads platform.
  • Explore best practices for
    marketing on LinkedIn
  • Get tips on how to implement,
    optimize and measure utilizing
    LinkedIn's powerful targeting facets
  • Campaign Manager overview:
    Introduction to Objective-Based Advertising

Ideal if you're familiar with LinkedIn ads and want to learn more about lead generation.

  • Drive more qualified leads, opportunities, and ultimately revenue using LinkedIn
  • Optimize your demand generation efforts with conversion tracking
  • Showcase possibilities to improve ROI when pairing LinkedIn products for impact

Ideal if you’re looking to build
your content strategy or improve your content marketing efforts.

  • Learn how to implement best
    practices for mapping content to all stages of the marketing
    funnel: from awareness to advocacy 
  • Learn strategies for effectively distributing content on LinkedIn and measuring its efficacy
  • Leverage free LinkedIn tools to
    build content tactics to take your campaign
    to the next level

Ideal if you are looking to build and engage your community using LinkedIn.

  • Learn advanced strategies for knowing and growing your audience
  • Accelerate growth with our product portfolio
  • Pick up best practices from across the globe