Think Global, Act Local

We experienced audio issues at the start - it levels out to normal audio at 6:21. Apologies for any inconvenience.

We’ve all heard stories about a brand’s global campaign being lost in translation and failing at a local level. In this live broadcast, LinkedIn's leading Marketing Directors discussed how they marry international reach and consistency, with powerful local initiatives and organisation structures to drive global success. 

In our first Live with Marketers broadcast in Europe, we discussed:

  • Major Global marketing fails and wins
  • Structuring a Global Marketing team
  • How to tap into the best ideas and talent, no matter where in the world they come