Mastering LinkedIn’s Targeting Capabilities

With more than 610M members, LinkedIn is home to the world’s largest professional network. Despite this impressive number, there are so many ways to define your target audience that it can be difficult deciding how to reach the right audience for your brand.

Join us as we guide you through LinkedIn’s new targeting capabilities and how to leverage these features to reach the audience that matters most to your business.

In the hour, you’ll come away knowing:

  • The fundamentals of targeting on LinkedIn
  • How to make the most of your audience targeting, including a look at some of the newest targeting features -- like interest targeting and lookalike audiences
  • Best practices to optimize your targeting strategy