Your Complete Guide to Objective-Based Advertising

We’re excited to introduce a revamped Campaign Manager, designed to make it easier for you to create campaigns and drive better results. The complete objective-based advertising experience is now available to all advertisers and we’re here to help you make the most of it.

We walk you through the newest features and how you can leverage them to meet your business goals. We’ll cover:

  • An introduction to the new objectives: brand awareness, website conversions and job applicants
  • How to optimize your campaigns with new higher-quality clicks
  • How to measure success with the new reporting interface