Is this scenario familiar to you? The volume of leads sourced by your marketing team is growing but not converting down-funnel? Savvy Lead Generation Marketers know that qualified leads come from a quality audience, and that's where LinkedIn's rich, first-party data comes in.
In this webcast, we'll explore LinkedIn's lead generation capabilities.
We'll walk through how to:
- Create ads that capture their attention
- Retarget website visitors, reach contacts, and build account-based marketing campaigns with Matched Audiences
- Convert seamlessly with pre-filled LinkedIn Lead Gen Forms
- Measure the ROI of your campaigns
- Grow your business by driving quality leads on LinkedIn
Learning Objective: Understand how you can generate and nurture high-quality leads using Lead Gen Forms, Matched Audiences and Conversion Tracking on LinkedIn.
Who should attend: Marketers focusing on lead/demand generation who are frustrated with their down-funnel metrics and want to take their LinkedIn ads to the next level