More and more people prefer to engage in messaging apps, both with one another and with brands. In fact, 89% of consumers would like to use messaging with businesses but only 48% of businesses are using messaging to engage with their audience (Source: Twilio Consumer Report.)

As communication preferences shift toward being more interactive and conversational, it’s important that advertisers adapt their brand’s communication style.  Whether you’re looking to get prospects to sign up for a webinar or drive eBook downloads, LinkedIn Sponsored Messaging can help you engage your target audience with interactive, relevant and personalised messages.

Sponsored Messaging on LinkedIn: Personalised experiences at scale, to learn how you can engage audiences where they are. In the hour, we cover the following topics:

• An overview of messaging market trends
• Introduction to LinkedIn’s Sponsored Messaging formats -- including our newest format, Conversation Ads
• How customers use messaging as a part of their LinkedIn marketing strategy
• Q&A with LinkedIn product experts