Over the past six years, LinkedIn has conducted in-depth research of buying habits in the world of B2B Tech.

We analysed what technologies B2B companies are buying, how they are buying, and the people involved in the decision-making process. There's one clear conclusion from this research: Tech buying has changed.

The growth of the Cloud and SaaS industries, together with the heightened expectations of the Millenial/GenZ workforce and the revolution towards freemium all add up to new challenges. These new challenges can be perceived as opportunities for tech marketing. Are your current marketing efforts fully exploiting these opportunities?

In this webinar, we will cover:

• How to identify and reach the buyer
• Three secrets from best converting ads on LinkedIn
• Tips on utilising LinkedIn to reach your audience in times of uncertainty