With more than 690M members in more than 200 countries/territories, LinkedIn is home to the world’s largest professional network. Despite this impressive number, there are so many ways to define your target audience that it can be difficult deciding how to reach the right audience for your brand.

Hayley and Jessie will guide you through LinkedIn’s new targeting capabilities and how to leverage these features to reach the audience that matters most to your business.

During the hour, they will cover:

• The fundamentals of targeting on LinkedIn
• How to make the most of your audience targeting, including a look at some of the newest targeting features
• Best practices to optimize your targeting strategy