Discover how you can leverage LinkedIn to establish your voice and build a community of engaged followers. We'll explore best practices for sharing your insights and provide an overview of the platform's various products. Get tips on how you can keep your audience engaged and expand your reach.

Branding often takes a back seat in tough times, with marketers choosing to focus on demand generation efforts as it produces quicker results. However, research has shown that investing in brand marketing is the best bet in good times, and it’s an even better bet in bad times when the pool of current buyers shrinks from 5% to 1%. Join us as we discuss LinkedIn insights and why it takes a dynamic duo of brand and demand for sustainable growth.

Myth: Bidding and buying on LinkedIn is tough. We’re debunking this myth as we take you behind the scenes of the LinkedIn auction process. Learn about bidding strategies and best practices to maximize outcomes.

Let’s not forget: Good budget management is as important to success as budget size.

Marketing has become increasingly complex over the years and coupled with the constant pressure on returns, measurement becomes a key enabler for decision-making. This masterclass captures what to measure, where can you find data, measurement tools to make life easy and more.