Baltic Training Boosts Prospecting Prowess with LinkedIn Sales Navigator
Challenge
Prospecting has always been key for Baltic Training, a provider of tech-focused apprenticeship experiences. The company been already using LinkedIn prior to upgrading to Sales Navigator, but were held back by the limited features of the free product, specifically the cap on number of searches, profile views, and messages.
Solution
Through Sales Navigator, Baltic Training was able to:
• Identify diverse professionals, including IT managers, directors, HR, marketing and more • Connect and engage with a lengthy list of companies • Reach out to more prospects through messaging and InMail • Save searches and organize data to track prospects and customers
Results
Baltic Training has improved its prospecting through Sales Navigator. The organization can now target more relevant people and companies, unlock private profiles, and contact customers even if they aren’t already connected on LinkedIn, leading to an increase in fruitful conversations.