LinkedIn Sales Navigator offered a way to become more efficient in prospecting and sales. By selecting the Enterprise version of Sales Navigator, the sales staff was able to track leads and prospects, and easily communicate with customers across the country. The team also integrated Sales Navigator with Microsoft CRM, which allowed for seamless access to all their information.
The integration was especially important for Give Something Back because they have a small salesforce. With fewer sales professionals on staff, the ability to access customer data in one place, including via mobile, increased efficiency and allowed for quick access to LinkedIn features such as InMail as well as all the information in their CRM.