Ep. 12: Buyer First: A Vision for the Future of selling
Featured Speaker: Jonathan Lister, Vice President, LinkedIn Sales Solutions and Mary Shea, Principal Analyst, Forrester Research
We’ve reached a breaking point in the sales industry: our data suggest that buyers don’t feel that sellers are putting their needs first. Plaintively, they just want someone to listen to them. Buyer-damaging sales techniques are rampant these days, and we’re looking to raise awareness and infuse a new ethos in the selling process. Buyer First is a new and exciting model that represents the future of selling, be it virtual or eventually in person again.
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