Illustration of a person working at a computer superimposed over a browser screen on a smartphone.
  • Awareness: Buyer realizes they have a specific pain point or opportunity
  • Consideration: Buyer defines their challenge and needs, and researches potential solutions
  • Decision: Buyer finalizes their strategy and begins comparing businesses' offerings

Benefits of a sales pipeline

  • Number of active deals your sales reps are working on    
  • Which stage in the pipeline each opportunity is in
  • Number of deals that typically move from one stage to the next
  • Average size of deal
  • Average length of sales cycle