Once you’ve triggered the buyer’s agreement to take action, keep the momentum going.
When you’re pursuing a promising deal, it’s essential to build on all the hard work you’ve already put into the opportunity. Follow up after the first call immediately with an InMail recapping the meeting. You could even include a link to a PointDrive with relevant content the prospect can share with other buyer stakeholders in the organization.
Send the message before you do anything else, while it’s fresh in your mind. You have to follow up at some point, so just do it right away.
While you might think the timing doesn’t matter, it does. The prospect will be impressed that you’ve prioritized the follow-up and the relationship. In fact, this seemingly small action can become a gamechanging habit that sets you apart from all the reps that let this slide.