Data is more crucial than ever for sales organizations

Led by Sales Ops, sales organizations increasingly use data for a range of tasks, such as sales planning and setting the sales strategy. LinkedIn’s Fifth annual State of Sales report, global edition, found the top five uses of data by sales orgs.

Sales performance metrics are shifting

In a year upended by COVID-19, sales organizations adopted different metrics to measure the performance of their sales teams. Rather than quota, which was often impossible to reach during the pandemic, being the top priority, sales organizations wisely looked to metrics such as activity and customer satisfaction to gauge the performance of their teams. 

Data is only good as its source

For sales organizations, CRM is a key source of data. Overall, sellers are confident in the efficacy of this data. 

Sales pros rank their

top three challenges with data