Buyers and decision makers across all fields have grown resistant to sales messaging that doesn’t speak to them directly. Marketers, more than most, are likely to scrutinize the targeting and personalization of sales outreach, as their day-to-day jobs often involve these items.

When trying to reach and engage these target buyers, the bar is high. Sales teams need to rise to the challenge with tools and tactics that help them identify customer fits with precision and develop laser-focused outreach to break through the noise. LinkedIn can help.