Navigating employer branding in the
new normal

How to communicate your employer brand.

It’s easy to feel overwhelmed and lose focus on what matters most right now. But acting decisively, stepping up, and prioritizing your employer brand is what people may remember most during these times. Communicating empathy and authentically showcasing your company is a better short- and long-term solution to grow loyal and lasting connections. 

Display your culture & values

Big or small, everything you do can help make a difference — from showcasing company values, supporting employees, or helping your local community. 

Tell human stories & build communities

Use this time as an opportunity to humanize your employer brand. Leverage hashtags and employee-generated stories to source and organize content.

Virtually embrace employees & candidates

More companies are going remote or promoting flexible working, think about new ways to collaborate and keep business as close to normal as possible.

Bottom line? Nurture your culture.

Now is not the time to go quiet. It’s the time to double down on communication that illuminates your company’s culture. What you do now matters.