Product Updates | LinkedIn Marketing Solutions

Understand which campaigns are truly driving results by running conversion lift tests at the campaign level, making it easier to optimize budgets and scale what works within your existing workflow.

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Improve How You Understand and Share Brand Impact

Understand campaign impact across awareness and consideration with the refreshed Brand Lift reporting experience, featuring simpler reporting and intuitive confidence signals that make insights easier to interpret, share, and act on.

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Get Clearer Answers From Your Tests

Increase the likelihood of conclusive, decision-ready outcomes with an improved measurement methodology that helps you more consistently detect meaningful incremental impact.

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Spend Less Time Writing, More Time Refining

AI-generated drafts are based on advertiser inputs (not generic templates). You can generate a strong first version in seconds simply by sharing a URL so you can focus on refining rather than writing.

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Test More Creative Variations Without More Work

Built-in variation enables meaningful testing without significantly increasing effort. AI ad variants allow you to produce multiple variations of copy only (different angles, formats, and messaging) to understand what resonates and base creative decisions on real signals.

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Scale Your Campaign in Minutes

Our Flexible Ad Creation experience in Campaign Manager lets you upload multiple images, videos, and copy options, then automatically builds and optimizes up to 64 creative combinations at once.

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Drive Action with Real-time Personalization

Automatically personalize your ad copy to the member viewing it with up-to-date professional information like company name, industry, and job title to deliver relevant experiences that drive action.

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Scale Creative Without Losing Brand Consistency

Brand Kit ensures consistent creative output. You only have to add your colors, fonts, logo, tone of voice, and key messages once, keeping every ad aligned to your brand as you grow. Brand kit can save you time and reduce off‑brand mistakes by ensuring AI-drafted ads and assets are on-brand without manual rework.

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03/31/26 - Meet Audiences Where They Are

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Promote an event happening off of LinkedIn directly on LinkedIn without creating a LinkedIn Event page. Maintain a seamless attendee journey while unlocking LinkedIn reach, targeting, and performance.

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03/31/26 - Turn Interest into Pipeline

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The lead generation objective for Event Ads enables advertisers to optimize event promotion for lead volume by gating events with LinkedIn Lead Gen Forms, enabling capture of qualified, first‑party leads directly on‑platform and seamless CRM integration.

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03/31/26 - Prove Full-Funnel Impact

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Move beyond vanity metrics with full‑funnel event measurement that shows what’s driving registrations, attendance, pipeline, and revenue across LinkedIn Live and Event Ads.

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03/31/26 - See Your Full Event Impact

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Event Analytics bring organic and paid performance together in one view, helping you understand who engaged, how they showed up, and what drove impact across the full event funnel.

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03/31/26 - Extend Value Beyond the Live Moment

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Turn your event recording into LinkedIn ready video clips by selecting key moments and reusing them for post event promotion, extending reach and engagement well beyond the live moment.

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03/31/26 - Live Stream with Confidence

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Organizers now have access to Persistent Stream Key that allows them to instantly access a dedicated stream key and RTMP URL tied to their Page, powering early equipment testing, encoder configuration, and broadcast readiness ahead of go‑live.

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03/31/26 - Amplify Your Professional Brand

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Boost a personal LinkedIn post to reach professionals beyond your immediate network and accelerate engagement on content that’s already resonating.

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03/31/26 - Reach More of the Right Audience

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Boost turns an existing post, Page update, or event into an ad directly on the LinkedIn feed without needing to build a full campaign. Choose whom to reach, set a budget, and start growing visibility and engagement instantly.

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03/31/26 - Extend the Reach of Your Best Page Posts

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Page Boost helps you boost eligible LinkedIn Page posts to expand reach through a simplified, lighter-weight campaign experience. Pages using Boost grew followers 2x faster than similar non-boosted pages. Simply select your objective, define your audience, and set a budget and schedule to promote posts to the right professionals.

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03/31/26 - Boost Your LinkedIn Event, Before, During, and After it Happens

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Turn your LinkedIn Event into a paid promotion in just a few clicks. Boost your event to drive registrations ahead of time, increase live engagement as it happens, and extend impact after the event—all directly from the event experience, no ad expertise required.

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03/31/26 - Boost on the Go

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Mobile Boosting let's you launch and manage Boosting in just a few taps from your mobile device, so you can amplify content the moment it gains traction.

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12/31/25 - Stand Out in the Feed

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Increase awareness and attention with Sponsored Content ads that serve at the top of the feed. Reserved Ads are reservation-based ads that help you drive top-funnel outcomes.

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12/31/25 - Drive Action with Real-time Personalization

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Automatically personalize your ad copy to the member viewing it with up-to-date professional information to deliver relevant experiences that drive action.

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12/31/25 - Scale Creative while Staying on Message

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Scale creativity by quickly building fresh ad copy using an existing creative as inspiration.

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12/31/25 - Scale Your Campaigns in Minutes

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Our new Flexible Ad Creation experience in Campaign Manager lets you upload multiple images, videos, and copy options, then automatically builds and optimizes up to 64 creative combinations at once.

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12/31/25 - AI-Powered Insights for A/B Testing

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Actionable Insights for A/B testing leverages AI to help you understand why a winning variation won - and seamlessly launch a campaign with the winning strategy.

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12/31/25 - Test New Trending Content Ideas with Your Audience

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Content Trend Recommendations help you test relevant topics with campaign ideas, setup guidance, and forecasted ROI to stay ahead.

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12/31/25 - Prove the Impact of Your Optimizations

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Post-recommendation impact summaries show how applying a recommendation impacted campaign performance, so you know what’s really moving the needle.

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12/31/25 - Unlock Full-Funnel Performance Insights

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Measurement Insights is a centralized dashboard that provides you with a unified view of full-funnel ad account performance, from awareness to closed-won revenue. You can uncover insight performance trends across your entire ad account or specific campaign groupings, uncover what’s working and what’s not to improve your overall strategy.

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12/31/25 - Tie Marketing Efforts to Outcomes for Smarter Investment Decisions

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Our revenue measurement is powered by CRM data, helping you connect how LinkedIn touchpoints influence tangible business outcomes like pipeline growth and revenue impact. This measurement is available across surfaces and at different granularities, including the total business, ad account, company and campaign level, giving you visibility into what is driving revenue impact. Armed with this insight data, you can maximize your campaign impact and make smarter, data driven investment decisions.

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12/31/25 - Turn Company Engagement into Audiences - In a Single Click

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The 1-click company list creation feature in LinkedIn’s Companies Hub enables you to quickly and seamlessly build a target audience based on company engagement data. You can target companies that are engaging with your organic content but not yet reached by your ads, and companies that are primed to convert into leads.

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09/30/25 - Instantly convert leads into booked sales calls

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When collecting leads, it’s critical to nurture early interest and convert intent into meaningful connections with your Sales team. Our new Book an Appointment feature accelerates this process by enabling real-time sales call scheduling, powered by Calendly, directly within Lead Gen Forms.

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09/30/25 - Generate more qualified leads

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Focusing on quality over quantity is critical when it comes to driving better business ROI and sales pipeline. With Qualified Leads Optimization (QLO) you can optimize campaign delivery to reach and convert members most likely to meet your pipeline criteria, such as Marketing Qualified Leads (MQLs) or Sales Qualified Leads (SQLs).

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09/30/25 - Maximize the value returned from your conversions

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Generating more high-value outcomes allows you to reduce budget waste and supercharge your return on ad spend. Now with Conversion Value Optimization (CVO), you can automatically optimize your website conversion campaigns to maximize the value returned from your conversions.

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09/30/25 - Understand the true incremental impact of your ads

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We understand that proving the true value of your campaigns is more critical than ever. That’s where Conversion Lift Testing comes in. It’s a powerful analytics tool that isolates the incremental effect of your LinkedIn advertising by comparing conversion performance from an exposed group to a control group that didn’t see your ads.

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09/30/25 - Find valuable audiences with AI-powered campaign targeting

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Reduce time spent on targeting setup and reach high-value audiences with ease. First, provide just a few key inputs like your product URL and audience attribute preferences. Then, Auto-Targeting instantly combines these inputs with LinkedIn’s professional signal intelligence to build a targetable campaign audience most likely to convert on your ads.

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09/30/25 - Fast-track your ad creative with the help of AI

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We know it can be a struggle to build a high volume of high-quality creatives in your campaigns. Using our new feature 'Draft with AI', you can quickly generate LinkedIn ad creatives using generative AI. Using information about your company such as your Page, we’ll draft ad copy for your review and pair it with a recommended image from your library or Shutterstock. You stay in control of the final product with fully editable outputs, allowing you to tailor every element before your ad goes live.

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09/30/25 - Build creative that stands out

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With Canva integration for LinkedIn Ads, what used to take days now takes minutes. You’ll find LinkedIn-optimized templates for images, videos, and carousels. Easily design your creative and, export directly into Campaign Manager — streamlining the workflow from idea to live ad.

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09/30/25 - Create ads that captivate

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Leverage templates optimized for LinkedIn with Adobe to create high impact video and image ads that reflect your brand and grab attention in the field. Design video and image ads and seamlessly send them to your LinkedIn account.

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09/30/25 - Optimize for growth

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Once your campaign is live, optimize it with LinkedIn Recommendations. In the “Recommendations” tab you’ll find data-driven suggestions to help improve your ad performance and maximize ROI. You can now A/B test these recommendations — allowing you to safely compare LinkedIn’s suggested changes against your current setup using a smaller audience. If you'd like to accept the recommendation, simply use 1-click apply to activate the change across all your eligible campaigns.

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06/30/25 - Full-Funnel Account Impact

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Measurement Insights, a new tab in Campaign Manager, provides advertisers with a centralized view of full-funnel performance at the account level.

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06/30/25 - Quantify Upper-Funnel Campaign Impact

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Brand Lift Testing is now even more reliable thanks to multi-question surveys within a single impression and a shift that favors survey clicks over pure reach.

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06/30/25 - Streamline Conversion Tracking

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To make it easier to capture online conversions, we’ve enhanced our Google Tag Manager setup for Conversions API. Now, you can easily map attributes right in Google Tag Manager, and the template takes care of hashing emails for you. We've also added extra checks to help prevent errors, so you spend less time troubleshooting and more time learning from your data.

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06/30/25 - Demonstrate Pipeline & Revenue Impact

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LinkedIn recently introduced revenue measurement of target companies in the Revenue Attribution Report. By attributing revenue at the company level, advertisers can gain insight into revenue drivers and how LinkedIn marketing efforts impact their pipeline.

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03/31/25 - Expand your reach faster with Accelerate

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Accelerate is an AI-driven, objective-based campaign tool that merges LinkedIn’s professional data with your own (like retargeting or company lists) to pinpoint high-intent audiences. By introducing additional objectives, ad formats, and new audience inputs, you’ll have more ways to spark meaningful engagement and boost performance.

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03/31/25 - Brand Lift Enhancements

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Brand Lift Testing is now stronger, thanks to multi-question surveys within a single impression and a new approach that favors clicks over pure reach. These changes encourage deeper engagement, leading to richer data on brand awareness, consideration, and recall. If you’re looking for stronger proof of brand impact, these updates can help deliver it.

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03/31/25 - Campaign Manager updates

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The newly enhanced Campaign Manager streamlines your entire advertising journey, from planning to measurement, so you can act quickly and effectively. Whether you’re exploring audience scenarios with Media Planner or duplicating ads across multiple campaigns, these tools reduce manual work and complexity. Meanwhile, Dynamic UTMs are automatically generated to keep tracking consistent and effortless.

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12/30/24 - Optimize Campaigns Towards Qualified Leads

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Elevate your lead generation efforts by focusing on what truly matters—qualified leads. Introducing Qualified Leads Optimization, a new way to optimize your campaigns towards leads that meet your specific criteria for being marketing or sales qualified. By connecting your CRM via CAPI, you can share examples of qualified leads, and our optimization tool will find similar prospects. This ensures higher conversion rates and reduces wasted spend on unqualified leads.

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12/30/24 - Unlock Deeper Engagement Insights

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Discover a new way to understand how companies interact with your brand on LinkedIn. Introducing Companies, your enhanced engagement hub that replaces the Company Engagement Report with more robust features designed to help you grow your business. Gain valuable insights into engagement levels—low, medium, high, and very high—and target your audiences more effectively. With expanded filtering options and the inclusion of both paid and organic metrics, you can tailor your campaigns like never before.

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12/30/24 - Maximize ROI with Data Driven Attribution

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Uncover the most impactful touchpoints in your customer's journey to maximize your ROI. Our new data-driven attribution model in Campaign Manager goes beyond last-touch models, providing insights into all marketing efforts that influence online lead generation. Understand which campaigns, ads, and tactics have the greatest impact, and allocate your marketing spend more efficiently.

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12/30/24 - Evaluate Your Full-Funnel Impact

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Gain a clearer picture of your marketing effectiveness with our new Measurement Insights tab in Campaign Manager. This centralized hub provides actionable insights at the member, company, campaign, and ad format levels, helping you evaluate the business impact of your full-funnel marketing efforts. No more juggling between multiple tabs or reports; everything you need is now in one place.

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12/30/24 - Optimize Campaigns Towards Qualified Leads

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09/19/24 - Build brand equity - Thought leader ads

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Whether you're looking to cultivate brand authority or engage with professional audiences, sponsoring member-authored newsletter articles gives you an edge by promoting authentic, high-value content. With the ability to serve these ads across the LinkedIn feed and Audience Network, advertisers can extend their reach amongst prospective audiences while helping thought leaders grow their Newsletter subscriber base.

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09/19/24 - Invoicing made simple

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Managing invoices has never been easier than with our enhanced self-serve invoicing experience. From applying for monthly invoicing to editing invoice setups, everything can be done seamlessly in one place, giving you complete control over your billing process. Forget about repetitive forms and endless billing support tickets—apply once, add accounts, and start serving ads immediately.

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09/19/24 - Optimize lead generation campaigns

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Boost your lead generation efforts by optimizing campaigns toward Qualified Leads. With this new feature, advertisers can now prioritize bottom-of-funnel outcomes using CAPI integration, providing a more targeted approach to lead acquisition. Campaign Manager pulls your Qualified Lead definition directly from your CRM, ensuring that your ads are delivered to the most relevant prospects who are likely to convert. (This feature is currently in Beta)

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06/30/24 - Unlock Your Full Potential with Our Enhanced

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Streamline your conversion tracking process, eliminating friction and simplifying activation from Campaign Manager. As the deprecation of third-party cookies approaches, these CAPI enhancements offer a robust way to maintain and enhance your marketing signal strength.

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Seamless Shutterstock integration for enhanced LinkedIn

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Available within the media library, advertisers can select from a vast pool of Shutterstock images for their single image ad campaigns.

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Elevate Sponsored Messaging with Max Delivery and Intell

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Leverage LinkedIn's advanced algorithm to dynamically adjust bid prices for your Sponsored Messaging campaigns. This automation ensures that advertisers' budgets are utilized as efficiently as possible, maximizing the volume of messages delivered within the allocated budget. The intelligent subject lines feature uses AI to generate compelling subject lines for Sponsored Messages.

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Amplify engagement with Live Event Ad features

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With new features such as immersive ad experiences, event discovery, registrations, and viewership will see a significant boost. By increasing engagement and click-through rates these features offer advertisers high ROI opportunities for their event strategies.

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Build trust via your company page assets by sponsoring

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We're giving advertisers the ability to amplify their existing LinkedIn articles in a way that renders exactly how they render organically in feed today: as an external article post. Sponsored LinkedIn articles are long-form, blog style content that are written on LinkedIn and have a LinkedIn URL.

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Use the power of company advocates to build audience

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Leverage influential and trusted advocates for your brand, including customers. Unlock additional use cases for Thought Leader Ads such as customer testimonials and influencer marketing. We're expanding Thought Leader Ad's capabilities so that advertisers can sponsor content from any member – not just employees – for any Page or Showcase Page that they manage.

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Harness the power of Dynamic UTMs to decipher the impact

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Having to manually create UTM parameters is time consuming, inefficient and prone to errors. Our new process makes it easier, which means you'll have more effective measurement. And since UTMs do not leverage third party cookies or IP addresses, they provide a stable measurement tool.

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Boost your high-performing organic posts to drive paid

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Capture leads directly from boosted Page posts. You'll no longer need to recreate the post as an ad in Campaign Manager, which helps you save time.

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Unifying paid and organic content accessibility

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Advertisers will have access to all of their marketing content, regardless of ad objective or format. It offers a new way to initiate campaigns by starting with content discovery, supported by in-platform recommendations and insights, as well as identifying sponsorship-worthy posts and thought leaders.

Success with Conversions API (CAPI)

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With CAPI, you can choose between direct API integration and partner integration, offering flexibility for your specific needs. Even if you have hesitations about installing the Insight Tag due to privacy concerns, CAPI provides a privacy-compliant and future-proof solution. It's ideal for businesses with complex tech stacks, existing Insight Tag users, or those looking for more data-sharing control and flexibility in the face of upcoming privacy changes.

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Drive Better Results with Website Actions

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No longer do you have to worry about missing or inaccurately counting conversions. Website Actions simplifies your advertising journey, as it enables you to measure and retarget button clicks on your website without the need for complex event tracking installations. It seamlessly captures actions based on CTAs, page visits, and data automatically, without the hassle of additional on-site code.

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Document Ads: More Power, More Results

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We're thrilled to introduce three groundbreaking enhancements to Document Ads that will revolutionize your advertising strategy. These new feature will help you retarget, choose campaign objectives aligned with your goals, and achieve a superior ROI. For demand generation customers armed with sales collateral like white papers, one-pagers, and ebooks, these enhancements are a game-changer. Choose from a range of campaign objectives that align perfectly with your goals, driving better ROI. You can also opt for LAN distribution to unlock increased delivery and cost-efficiency.

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Reach with the right content at the right time

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With scheduled posts, you can select the specific date and time for your posts to go live, making it easier to share with your audience. And with our latest job posting feature, you can choose to share open roles as an automatic post to your Page, helping you reach more candidates.

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Engage through live, audio-only conversations

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Audio Events allow you to engage in live, audio-only conversations with your community directly from the LinkedIn interface, no 3rd party broadcasting tool needed. Host interactive discussions with a professional audience from all around the world.

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Discover and join conversations relevant to your brand

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You can now follow other Pages to increase your brand’s share of voice. Follow other Pages to curate your own feed of content and easily interact with other organizations’ content on behalf of your Page.

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7/30/23 - Match your CRM data to business outcomes

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Discover insights that transcend typical lead tracking, and see the true synergy between marketing and sales. Witness LinkedIn-influenced deals with 2x larger deal sizes, as this groundbreaking report leverages CRM data to illuminate LinkedIn's impact on crucial sales metrics like revenue, pipeline, and ROAS. Embrace the wealth of insights that lie within the entire customer journey.

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7/30/23 - Elevate Your B2B Video Marketing

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LinkedIn's collaboration with VidMob, experts in crafting and optimizing tailored LinkedIn Video Ad creatives, integrates AI-driven campaign optimization. Boost brand memorability and increase sales by up to 10 times, as indicated by the B2B Institute.

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7/30/23 - Amplify Your Brand with Thought Leader Ads

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Forge authentic connections through trusted voices, boosting CTR by 1.7x and engagement rates by 1.6x compared to single-image ads. By sponsoring your thought leaders' content, you not only enhance brand equity but also cultivate credibility and foster a community. This sets you apart in the B2B landscape, where 90% of decision makers value referrals from trusted sources.

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3/31/23 - Test a Variety of Variables with A/B Testing

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See how different ad formats, messaging, and targeting affect your performance.

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3/31/23 - Protect Your Brand Reputation Across the Web

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Boost your advertising performance on the LinkedIn Audience Network while customizing your brand safety guardrails.

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12/5/22 - See How You Stack Up with Competitor Analytics

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Check your brand’s performance against competitors through follower and organic metrics.

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11/30/22 - Showcase the Best of Your Products

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Buyers can now easily discover your products by searching directly in the search bar on LinkedIn.

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11/30/22 - Grow Subscribers with Each Newsletter

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Members can easily find and subscribe to your Page’s newsletter on LinkedIn, an increase discovery outside the LinkedIn platform with new SEO settings.

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11/30/22 - Protect Your Brand Reputation Across the Web

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Boost your advertising performance on the LinkedIn Audience Network while customizing your brand safety guardrails.

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11/30/22 - Test Marketing Variables with A/B Testing

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See how different ad formats, messaging, and targeting affect your performance.

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11/30/22 - See Results Throughout the Funnel

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The Revenue Attribution Report allows you to track leads influenced by your LinkedIn marketing efforts all the way down the funnel

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11/28/22 - Showcase your values with Page Commitments

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Help visitors understand your organization’s priorities. Upload meaningful content, including reports, certifications, articles, blogs, and videos to show your authenticity.

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11/14/22 - Guide conversations with Pinned Comments

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Drive the conversation you want on your brand’s post. Pin any comment to the top of the thread to guide the conversation on each post.

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10/24/22 - Easily create content with Post Templates

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Turn text and links into a visual experience that captures attention. Emphasize your message and desired call-to-action with customizable formats.

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10/10/22 - Manage media from one destination

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Media Library lets you create five ads at one time by selecting five images or videos in the media library during campaign creation to give your campaign more exposure and opportunity to optimize.

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09/17/22 - Document Ads lets users download your content

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Build awareness and collect quality leads at scale while establishing yourself as a thought leader. Learn how much of your document is read and downloaded to inform your strategy across all phases of the marketing funnel.

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09/10/22 - Enhance your strategy with Offline Conversion

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Make more informed decisions in a cookieless environment by utilizing down-funnel performance insights to inform your campaign strategy, optimization, and budgeting.

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09/03/22 - Get better results with free Audience Insight

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Improve targeting with deep, actionable understanding of your audiences’ interests, locations, professional attributes, and companies.

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06/24/22 - Convert your Page visitors into leads

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With Lead Gen Forms on Pages, you’ll be able to select from four different “calls to action,” add custom text, and collect key member information on an auto-filled form, so that you can start a conversation.

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06/24/22 - Respond as your Page to any post

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To help you grow your brand’s reach and join more conversations that matter, you can now react or comment on any post in the feed on behalf of your Page.

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06/24/22 - Drive registrations for your LinkedIn Event

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You can now reach more professionals with your content. With Boosting for Events, launch a boosted campaign directly from your LinkedIn Event page in just a few clicks

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06/24/22 - Carousel Ads on the LinkedIn Audience Network

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Scale your rich, immersive Carousel Ads to the LinkedIn Audience Network and reach more targeted professional audiences on trusted apps and sites to boost campaign performance.

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06/24/22 - Introducing cost control for your campaigns

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Get full price control over your ad campaign to ensure great campaign ROI. With automated cost cap bidding, you can set your maximum cost per key result (like CPL) and let our bidding system deliver as many results as possible within your campaign budget and objective, at or below that price point.

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03/22/22 - Conversion Tracking

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We've redesigned our product experience to measure conversions. Our new experience provides step-by-step walkthrough to set up our Insight Tag, better guidance and easier creation of the Insight Tag. You can find this new experience by logging in to Campaign Manager.

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03/22/22 - Enhanced Google Tag Manager Integration

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Measure the impact of your ads more simply with our enhanced Google Tag Manager integration.

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03/22/22 - Use Newsletters to build subscribers

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Building on LinkedIn Articles, which allow you to connect with audiences through long-form content, you can now immediately grow a subscriber community around topics that matter most to your brand.

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03/22/22 - Company Engagement Report to ease ABM

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Save time prioritizing and customizing company-level engagement data and support offline workflows with new reporting capabilities.

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03/22/22 - Campaign Manager to easily manage campaigns

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With the new left-hand sidebar, advertisers can quickly toggle between accounts, instantly locate account assets and settings, and of course, plan, execute, and test their campaigns.

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03/22/22 - Single Image Ad Engagement Retargeting

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Continue the conversation with target audiences that are engaging with your Single Image Ads.

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10/12/21 - Highlight important topics through Articles

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Easily publish long-form content from your LinkedIn Page, with rich media, links & pull quotes, and start a conversation with your community in the comments.

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10/12/21 - Get the best of LinkedIn Live & Events

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Sponsor your stream to a targeted audience, auto-notify Page followers when your event goes live, and easily leverage the replay to continue getting views and engagement.

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10/12/21 - Brand efficiently with Reach Optimization

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Increase your brand’s awareness by efficiently reaching and maximizing your ad’s exposure to new and relevant audiences.

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10/12/21 - Brand Lift Testing to measure impact of Ads

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Gain insight into market sentiment of your ads and brand, then optimize your campaigns based on the statistically significant data.

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08/10/21 - Billing & Payments

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We’ve added 15 new currencies to Campaign Manager to help more advertisers pay in their local market currency using credit cards.

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06/22/21 - Boosting

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Get your business in front of a larger professional audience beyond your Page followers with just a few clicks and a credit card.

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06/15/21 - Mobile Page Analytics

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We’ve made it easier to see how your LinkedIn Page is performing, whether organic or paid, now also on mobile.

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05/06/21 - Event Ad

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Amplify your LinkedIn Event to maximize attendance with Event Ads.

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04/12/21 - Reach and Frequency Forecasting

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View predicted reach and frequency of your ads in the Forecasting Tool.

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03/26/21 - Go-Live with custom tool

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Confidently broadcast your next LinkedIn Live stream using your streaming tool of choice, like Zoom or Webex.

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2/23/21 - Employee Advocacy

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Foster employee advocacy with a trusted, employee-only space on LinkedIn. With our new curation features on “My Company” tab, you can amplify your talent brand by recommending organic posts and content to your employees and measure engagement with “My Company” tab analytics

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2/23/21 - Product Pages

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Tap into your product community to generate high quality leads. Spotlight product endorsements and testimonials by your users, and generate leads with a custom call-to-action button.

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02/16/21 - Auto-Captions

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LinkedIn Live users can now enable auto captions for content in English Audio at the start of their broadcast via supported streaming tools.

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2/12/21 - Matched Audiences

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To give your ABM strategies a boost, we’ve added a breakdown of which companies matched to a Company Page and which are unmatched.

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12/11/20 - Talent Media

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We are introducing Job Applicants analytics for the Single Job Ad directly within Campaign Manager. Using this new report, you can now see the downstream impact of your talent media campaigns with new metrics like # of job applicants and cost per job applicant.

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11/10/20 - Ads Transparency

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We’ve improved member visibility into why they see ads and giving easier access to ad settings control through the LinkedIn feed.

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11/02/20 - Sponsored Messaging

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We’ve recently ramped a new baseline frequency cap for Sponsored Messaging. Members are now eligible to receive an ad every 30 days (previously 45).

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09/23/2020 - Budget

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Lifetime Pacing predicts platform activity over the entire duration of a campaign, optimizing budget distribution and spend. Get started with Lifetime Pacing by selecting a budget-schedule combination in Campaign Manager.

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09/29/20 - Sponsored Content

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Looking to use more of your creative assets? You can now use square (1:) and vertical (9:16, 2:3, 4:5, ) single image in the Feed with a full edge-to-edge experience (without any gray bars).

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08/20/20 - Sponsored Content

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With Single Image Ads, you can now get your LinkedIn Event in front of the right professionals and hard-to reach audiences. To help prove campaign ROI for your event spend, we’ve introduced new event-specific reporting metrics including event, click, and view registrations.

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08/12/20 - Ads Transparency

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The ‘Ads’ tab on Pages is now a feed content filter. It gives members increased transparency into advertising on LinkedIn by displaying all Sponsored Content ads shown to one+ member in the past 6 months.

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07/31/20 - Sponsored Content

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When you add a destination URL to your Sponsored Content ads, our system automatically transfers the image and text from this URL. Now, you can pull new images and text from the URL and adjust it later.

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07/14/20 - Bid & Budget

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Introducing updated budget-schedule combinations in Campaign Manager, backed by lifetime pacing, which will help you drive more stabilized cost per results and improved campaign ROI.

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06/08/20 - Lead Gen Forms

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The character count limit for hidden fields on Lead Gen Forms has been increased from 100 to 250 characters to accommodate longer campaign UTMs.

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05/12/20 - Bidding

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You can now specify a target cost per result for your ad campaigns (CPC, CPM, CPV). Try target cost bidding if you want more cost predictability.

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04/20/20 - Conversation Ads

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With a new "View only" mode, you can now click through and explore the Conversation Ads that are live in a non-editable, interactive way.

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03/31/20 - Targeting

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Company Growth is a new targeting facet that lets you target companies by their rate of growth year over year.

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03/31/20 - Targeting

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Company Categories is a new targeting facet that lets you target curated lists from well-recognized publications like the Fortune 500, and more.

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03/30/20 - Sponsored Content

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Better organize your LinkedIn campaigns by removing extra or unnecessary Sponsored Content ad creatives from your library.

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03/30/20 - Conversation Ads

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Choose one of our new in-product templates in Campaign Manager to create your Conversation Ads faster.

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03/23/20 - Lead Gen Forms

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View a consolidated list of the creatives that Lead Gen Forms are associated with by clicking on the 'Associations' column on the "Lead Gen Forms" tab in Campaign Manager.

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03/09/20 - Lead Gen Forms

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You can download leads from the reporting page by choosing the desired campaigns and selecting the ‘Leads’ report option in the CSV export dropdown.

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02/19/20 - Targeting

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Use our new Member Trait Audiences to reach more people like frequent travelers or those who recently used a desktop or laptop.

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02/18/20 - Video Ads

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You can now create video ads with aspect ratios 1:1 to 9:16 directly in Campaign Manager. Leverage your full library of video assets now.

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02/14/20 - Sponsored Content

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The "Show in Feed" Preview is new and improved. Use this new preview to see exactly what your ad will look like.

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01/23/20 - Video Ads

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You can now select your desired thumbnail before your video ad plays to capture the essence of the video.

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01/15/20 - LinkedIn Pages

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We’ve introduced new features to help you engage with your community in more personal and interactive ways. These include Invite to follow, LinkedIn Live integration and new posting options.

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12/13/19 - Lead Gen Forms

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You can now edit many more parts of your Lead Gen Form post-launch. To get started, click the ‘...’ button on the Lead Gen Form menu and select edit.

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12/12/19 - Geotargeting

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We've integrated Bing data to make our geo-targeting even more powerful. You can now target hundreds of thousands of new geo locations to reach audiences that matter most to you.

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