Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

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Audiences Marketing Partners

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Explore Capabilities

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Marketing Partners amplify your audience insights and engagement

LinkedIn audiences have 2x the buying power of the average web audience

Blackbaud increased engagement from target accounts with 1,000 new followers using a Marketing Partner

InMoment decreased CPL by 64% with LinkedIn + Terminus

LinkedIn audiences have 2x the buying power of the average web audience

Blackbaud increased engagement from target accounts with 1,000 new followers using a Marketing Partner

InMoment decreased CPL by 64% with LinkedIn + Terminus

2x
1000+
64%

Reasons to use a Marketing Partner

Select an audience capability below to learn more:

Account & Customer Targeting
Retargeting
Dynamic targeting
Intent Targeting

Account & Customer Targeting

Build lists of accounts & ideal customer profiles for your Account Based Marketing strategies.

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Retargeting

Retarget user interactions off of LinkedIn, including web visits and content & event engagements

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Dynamic targeting

Sync your lists once and never have to manually update them again

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Intent Targeting

Use buying signals from other platforms and channels to create audiences in Campaign Manager.

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Find the right Marketing Partner for you

Discover trusted solutions to help you create targeting segments that

are unique to your business needs

6Sense

6sense, the leading Account Engagement Platform, empowers sales and marketing teams to identify anonymous buying behavior, prioritize accounts that are in-market to buy, and engage resistant buying teams with personalized, multi-channel, multi-touch campaigns to close more opportunities.

LiveRamp

Our LinkedIn integration enables marketers to deliver segmented audiences to LinkedIn's Campaign Manager based on their offline customer data (like CRM records) for the purpose of reaching and engaging those audiences.

Hubspot

With HubSpot and LinkedIn, it has never been easier to target your customers with highly relevant ads and report on the true ROI of your campaigns.

6Sense

LiveRamp

Hubspot

With HubSpot and LinkedIn, it has never been easier to target your customers with highly relevant ads and report on the true ROI of your campaigns.

6Sense
LiveRamp
Hubspot

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"We can now do cross-channel LinkedIn retargeting to our ICP and put it on autopilot which reduced tons of time. We also optimize cost by continuously excluding and including accounts in audiences. LinkedIn and Albacross is a match made in heaven!"

Frederic Linjfärd
Director of Growth Marketing at Planday

Learn more

"RollWorks Audience Syncing for LinkedIn allows us to take our targeting to the next-level. In a short period of time, we’ve already seen the difference intent data can make in campaign performance. We are excited to harness its power across multiple platforms to create a seamless digital user experience."

Abbey Wells
Paid Media Manager, Quantum Health

Learn more

"We can finally focus on strategy, creativity, and driving more revenue, instead of getting bogged down by task-oriented, time-consuming work. With Metadata - we're smarter as a demand gen team than we've ever been."

Megan Boone
Senior Director of Revenue Marketing, ThoughtSpot

Learn more

Luka Dukich
Emma Flowers
Oliver Tarpey

Resources

Your Guide to LinkedIn’s Targeting Capabilities

Our latest guide to LinkedIn targeting is a step-by-step manual (with screenshots!) that can help you learn: What targeting criteria are available on LinkedIn and how to use them effectively, step-by-step examples of how to combine multiple targeting criteria together to reach your target audience, and much more.

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3 Keys to Successful Intent-Based Marketing on LinkedIn

We’ll walk you through what intent-based marketing is and how LinkedIn partners can help you deliver your marketing content to interested buyers, shorten the sales cycle, and reduce churn.

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Boost the Success of Account Based Marketing on LinkedIn

This article will help you understand the power of ABM, overcome roadblocks to adoption, and identify partner tools to enhance your ABM efforts on LinkedIn.

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Terminus + InMoment Case Study

By working with ABM data experts like Terminus to optimize efforts in LinkedIn Campaign Manager across all ad types, InMoment is on an accelerated path to succes

Two individuals outside and having a conversation.

See All

Your Guide to LinkedIn’s Targeting Capabilities

3 Keys to Successful Intent-Based Marketing on LinkedIn

We’ll walk you through what intent-based marketing is and how LinkedIn partners can help you deliver your marketing content to interested buyers, shorten the sales cycle, and reduce churn.

Boost the Success of Account Based Marketing on LinkedIn

This article will help you understand the power of ABM, overcome roadblocks to adoption, and identify partner tools to enhance your ABM efforts on LinkedIn.

Terminus + InMoment Case Study

By working with ABM data experts like Terminus to optimize efforts in LinkedIn Campaign Manager across all ad types, InMoment is on an accelerated path to succes

Your Guide to LinkedIn’s Targeting Capabilities
3 Keys to Successful Intent-Based Marketing on LinkedIn
Boost the Success of Account Based Marketing on LinkedIn
Terminus + InMoment Case Study

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Marketing Partners amplify your audience insights and engagement

Reasons to use a Marketing Partner

Account & Customer Targeting

Retargeting

Dynamic targeting

Intent Targeting

Find the right Marketing Partner for you

Resources

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